The Russian Federal Antimonopoly Service (FAS) specified the terms of the advertising ban on Telegram and YouTube platforms
Russian FAS announced the terms - Russian FAS on Telegram and YouTube - The Russian Federal Antimonopoly Service (FAS) has clarified its position regarding advertising placement on popular platforms such as Telegram and YouTube. The agency has disclosed the main criteria for banning advertising on these platforms to the public.
According to the official statement of the FAS, if any resource is recognized as 'extremist' or is used for the dissemination of prohibited information in the Russian Federation, advertising placement on that platform will be prohibited. This ban will apply to both advertising companies and advertising agencies.
The service specifically noted that Telegram and YouTube themselves are not included in the list of prohibited information resources in the Russian Federation. This means that currently, placing advertisements on these platforms is considered legal, but the existence of potential risks in the future is not excluded.
This statement by the agency has led to widespread discussions, especially among Russian bloggers and companies. Many refer to this situation as a 'black swan' event, predicting unexpected and serious changes in the advertising market.
While this position of the FAS brings some clarity to the advertising industry, it also serves as a warning about potential restrictions that may be applied in the future. Companies and individuals should carefully consider these conditions when planning their advertising campaigns.
This decision is regarded as part of the Russian government's policy to strengthen control over the internet space. It is highly probable that similar restrictions will be extended to other digital platforms in the future.