AvtoVAZ Registered a New Trademark in Russia: Lada Tigris is Coming
AvtoVAZ Registers Lada Tigris Name in Russia - Russia's renowned car manufacturer, AvtoVAZ, has officially registered the "Lada Tigris" trademark within the country, sparking widespread interest in the automotive industry. This move has fueled new speculations regarding the company's future models and raised questions about the development strategies of the Lada brand.
The application submitted to Rospatent indicates that the name "Lada Tigris" could signify the emergence of an entirely new vehicle in AvtoVAZ's product portfolio. Industry experts speculate that this could be either a new sport utility vehicle (SUV) or a more ambitious or special variant of an existing model. This demonstrates Lada's desire to cover broader segments in the market.
Additionally, AvtoVAZ has also applied to register the "Lada Business" trademark. This could indicate the company's intention to create a special series of vehicles for corporate clients or commercial purposes. This initiative reflects the company's desire to meet various market needs.
The selection of the name "Tigris" may reflect a stronger, more dynamic, and modern direction in the Lada brand's image. This is considered one of the brand's attempts to strengthen its market position and penetrate new customer segments, as "Tigris" is associated with power and agility.
In recent years, AvtoVAZ has taken significant steps to increase local production and minimize reliance on foreign components, especially during the period of international sanctions. The registration of new trademarks is also part of this strategy, aiming to introduce new and competitive models for the local market.
Analysts predict that these new names will play a significant role in AvtoVAZ's future development plans. The public and car enthusiasts eagerly await what innovations the company will introduce under these names. Official statements are expected to be released soon.